Texas Performing Arts Appoints Dana Munson as Director of Marketing & Sales

Tom O’Connor Consulting Group (TOCG) is pleased to announce that Dana Munson has been appointed Director of Marketing & Sales by Texas Performing Arts (Bob Bursey, Executive and Artistic Director) in Austin, Texas following our extensive national search led by Cynthia Fuhrman, Vice President of Executive Search and Brenna Thomas, Search Consultant. Dana Munson will join TPA as Director of Marketing and Sales on September 1, leading the organization’s marketing, ticketing, and communications.

“We are thrilled to welcome Dana to the TPA team,” said Bob Bursey in a release from the company. “[His] work will be instrumental as TPA continues to grow our impact locally and nationally. …Dana’s innovative approach to marketing and audience engagement will add to the strengths of our leadership team.”

Dana Munson brings over two decades of experience in arts administration, with a distinguished career in marketing, community engagement, and special events. Most recently, he served as Director of Marketing at the Kravis Center for the Performing Arts in West Palm Beach, Florida, where he led high-impact campaigns for major productions, including The Infinite, an immersive VR space experience that drew 30,000 attendees and generated $1.6 million in sales.

Dana has held senior marketing roles at the Cultural Council for Palm Beach County, the Maltz Jupiter Theatre, and The Cowles Center for Dance & the Performing Arts in Minneapolis. His leadership has consistently driven record-breaking ticket sales, innovative audience development strategies, and meaningful community partnerships. Dana holds a degree from Concordia University and is an alumnus of the American Express Leadership Academy, Theatre Communications Group’s Rising Leaders of Color program, and a 2025 graduate of Leadership Palm Beach County.

Reflecting on his new role, Munson shared: “I am thrilled to join Texas Performing Arts at such an exciting time. Austin’s vibrant cultural landscape and the organization’s bold artistic vision are a perfect match for my passion for connecting communities through the performing arts.”

“It was clear Texas Performing Arts needed a strong, thoughtful, and creative leader to take on this important role and bring a positive and collaborative energy to their team,”stated TOCG Search Consultant Brenna Thomas. “They have found that in Dana Munson, and he will do an amazing job driving TPA forward.”

About Texas Performing Arts

Texas Performing Arts (TPA) enriches life in Austin and beyond through creativity, learning and live performance. As the University of Texas at Austin’s performing arts center, TPA presents more than 200 performances and welcomes nearly 400,000 audience members each year. TPA’s venues include Austin’s largest theatre, Bass Concert Hall, and other venues on the UT campus. TPA presents Broadway in Austin; the Texas Welcomes series of touring artists; and a curated season of performing arts from around the globe. As part of UT’s College of Fine Arts, TPA engages thousands of university students and introduces 16,000 K-12 students across Central Texas to the arts each year. Since 2020, Bob Bursey has held the position of Executive & Artistic Director. He is a Tony Award-winning performing arts executive, member of the Broadway League’s Intra-Industry Committee, and Tony Award voter.

About Tom O’Connor Consulting Group 

Tom O’Connor Consulting Group (TOCG) is a NYC-based consultancy that supports arts institutions and leaders with two integrated services: organizational strategy and executive search. Consulting specialties include marketing, strategy, assessment, and organizational development. Founded in 2015, TOCG is a fully remote company with team members spanning the country and the globe.

Select clients have included Williamstown Theatre Festival, Pioneer Theatre (Salt Lake City), Marin Cultural Center, Ballet Hispánico, The Hult Center for the Performing Arts, The Metropolitan Opera, New York Theatre Workshop, The Moth, Segerstrom Center for the Arts, Dramatists Guild Foundation, and more.

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