Our consultants are seasoned arts and culture professionals who have worked in the trenches and in leadership for collective decades. We are also eclectic life-long learners uninterested in "the way it's always been done.” Here our team shares ideas to help and support organizations and the people who run them.
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It is worth focusing marketing effort and budget on understanding new audiences and crafting campaigns that speak to those people who are reevaluating their priorities in our post-pandemic reality. These audiences could provide the roadmap to recovery for our industry as we emerge from the difficulty of the past two years.
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